Course Overview

Your Google Business Profile (GBP) is one of the most powerful tools for attracting local customers, increasing visibility, and driving business growth. This course at Artin Institute of Dubai provides a step-by-step roadmap from setting up your profile correctly to advanced optimization techniques that help businesses rank in Google’s Local 3-Pack and dominate local search results.

You will learn how to optimize keywords, categories, attributes, reviews, and posts to turn your Google Business Profile into a high-converting digital storefront. By the end of the course, you’ll have the skills to not only manage and optimize your profile but also use it as a long-term marketing strategy to bring more customers, engagement, and sales.

Who Is This Course For?

This course is ideal for:

• Small business owners who want to increase foot traffic and local visibility.
• Marketing professionals managing multiple client profiles.
• Freelancers and consultants looking to offer SEO and GBP management services.
• Startups aiming to establish credibility and attract customers quickly.
• Anyone curious about local SEO and how Google drives local business success.

No prior SEO experience is required we start with the basics and build up to advanced strategies.

Course Objectives

By the end of this course, participants will:

• Create and set up a professional Google Business Profile.
• Optimize profiles with the right keywords, categories, and descriptions.
• Implement strategies to rank in Google’s Local 3-Pack.
• Analyze GBP performance using Maps, Knowledge Panel, and Local Search data.
• Manage reviews, posts, and product listings to boost trust and engagement.
• Apply proven optimization methods for long-term results.

Learning Outcomes

After completing this course, learners will be able to:

• Create and fully optimize a GBP for maximum visibility.
• Identify high-impact keywords using Google Keyword Planner.
• Write compelling descriptions that attract and convert customers.
• Use categories, attributes, and products strategically for ranking.
• Consistently appear in Google’s Local 3-Pack with proven techniques.
• Analyze performance metrics to refine strategies.
• Manage reviews and leverage them for credibility.
• Understand key local SEO ranking factors and apply them effectively.
• Use optional paid SEO features for faster growth.
• Develop a step-by-step GBP optimization plan for long-term success.

Why Learn Google Business Profile & SEO?

• Increase Local Visibility: Ensure your business is found on Google Maps and local searches.
• Attract More Customers: Convert searchers into paying customers with optimized profiles.
• Build Trust & Credibility: Positive reviews and active updates establish authority.
• Outperform Competitors: Dominate local search and stay ahead of competitors.
• Boost Engagement: Use posts, offers, and products to connect with your audience.
• Drive Sales: Turn online exposure into measurable business revenue.

Who Needs This Training?

• Local businesses looking to grow their customer base.
• Agencies & freelancers offering GBP management as a service.
• Startups wanting to gain visibility quickly in competitive markets.
• Marketing professionals expanding their digital expertise.
• Anyone seeking to understand and apply local SEO effectively.

Join Us Today

At Artin Institute of Dubai, we don’t just teach theory — we provide hands-on training with real-world projects. This course equips you with everything you need to set up, manage, and optimize your Google Business Profile for measurable growth.

Frequently Asked Questions (FAQ)

1. Do I need SEO experience to take this course?
   No, this course starts with the fundamentals, making it beginner friendly.
2. Will I learn how to create a profile from scratch?
   Yes, we guide you step by step — from account creation to advanced optimization.
3. Does this course cover how to rank in Google’s Local 3-Pack?
   Yes, one of the core focuses of this course is teaching strategies to consistently rank in the Local 3-Pack.
4. Can I apply these skills to multiple businesses?
   Absolutely. The techniques apply whether you’re managing one business or multiple client accounts.
5. Do I need to pay for Google Ads to use Keyword Planner?
   No, we show you how to access Google Keyword Planner without a paid Ads account.
6. Will I receive a certificate upon completion?
   Yes, participants will receive a Certificate of Completion from Artin Institute of Dubai.
7. Can freelancers use this course to offer services?
   Yes, this training equips freelancers and consultants with skills to manage and optimize GBP profiles professionally.
8. How long does the course take?
   On average, the course can be completed in 4–6 weeks, depending on your pace and practice.
9. Will I learn both free and paid strategies?
   Yes, the course covers free optimization techniques as well as optional paid features for accelerated results.
10. Why is this course valuable for my business?
    Because 90% of customers search online before visiting a business and an optimized GBP ensures they find you before your competitors.