Course Overview

This course introduces you to Google Analytics, one of the most powerful tools for understanding website traffic, user behavior, and marketing performance. Starting from the basics, you will learn how to set up accounts, explore reports, analyze audience data, track conversions, and create custom dashboards. By the end of this program, you’ll have the practical skills to measure digital performance and make informed business and marketing decisions.

Who Is This Course For?

• Business owners who want to track and improve their website performance.
• Marketing professionals and social media managers seeking data-driven insights.
• Students and beginners starting their journey in digital marketing and analytics.
• Freelancers and agencies managing websites for clients.
• Anyone who wants to use Google Analytics to support data-based decision making.

Course Objectives

• Learn how to set up Google Analytics accounts and properties.
• Understand the different types of Google Analytics reports.
• Explore audience, acquisition, behavior, and conversion data.
• Create, customize, and export meaningful dashboards and reports.
• Use Google Analytics to measure traffic, optimize campaigns, and improve ROI.

Learning Outcomes

By completing this course, learners will be able to:

• Configure and navigate Google Analytics effectively.
• Analyze traffic sources, demographics, devices, and user behavior.
• Evaluate marketing channels including SEO, social, referrals, and ads.
• Track goals, conversions, and e-commerce performance.
• Build and customize dashboards, shortcuts, and annotations.
• Apply insights to enhance website performance and digital campaigns.

Why Learn Google Analytics?

In today’s digital-first world, success depends on data-driven decisions. Google Analytics allows you to understand who your customers are, how they find you, and what they do on your website. By mastering this tool, you’ll be able to measure performance, optimize marketing spend, and build strategies that convert. It is a critical skill for anyone working in marketing, business, or web development.

Who Needs This Training?

• Digital marketers looking to track performance metrics.
• Business owners wanting to understand online customer behavior.
• Students preparing for a career in analytics or marketing.
• Agencies and freelancers offering web and campaign optimization services.

Certification

Upon successful completion, participants will receive a Certificate of Achievement in Google Analytics for Beginners from Artin Institute, Dubai. This certification validates your skills in web analytics and boosts your career in digital marketing and data-driven business strategy.

Join Us Today

Learn how to measure success online and make smarter business decisions. Enroll in the Google Analytics for Beginners course to gain practical skills in data tracking, campaign optimization, and performance analysis.

Frequently Asked Questions (FAQ)

1. Do I need prior knowledge of analytics?
   No, this is a beginner-friendly course starting from the basics.
2. Is Google Analytics free to use?
   Yes, Google Analytics is a free tool, and you will learn how to set it up.
3. Will I be able to track marketing campaigns?
   Yes, you’ll learn to measure campaigns, traffic sources, SEO, ads, and social media.
4. Does this course include hands-on practice?
   Yes, the training includes step-by-step walkthroughs and real report examples.
5. Will I get a certificate?
   Yes, a Certificate of Achievement will be awarded upon completion.
6. How long is the course?
   Typically 4–6 weeks depending on your learning pace.