Course Overview
A practical, end-to-end program covering modern digital marketing—from market research, brand and content strategy, SEO, analytics, and conversion, to paid acquisition across Google, Meta, YouTube, Pinterest, LinkedIn, Quora, and Twitter. You’ll build a WordPress site, design campaigns, measure with GA4, and apply prompt engineering to speed up research and production. The course blends strategy with hands-on builds, templates, and assignments you can use immediately.
Who Is This Course For?
- Beginners seeking a structured path into digital marketing
- Entrepreneurs and small business owners growing online revenue
- Marketers upskilling in SEO/SEM, social, analytics, and CRO
- Freelancers/agency juniors building a full-stack portfolio
- Career-switchers aiming for marketing, growth, or analytics roles
Course Objectives
- Establish a strong foundation in strategy, audience research, and brand
- Launch a professional website and implement on-page/off-page SEO
- Create high-performing content across text, image, and video
- Run and optimize paid campaigns (Google Ads, Meta, YouTube, more)
- Implement GA4 tracking, dashboards, and data-driven decisions
- Systematize production with prompt engineering and automation
- Build a client-ready toolkit: proposals, onboarding, and reporting
Learning Outcomes
By the end, you will be able to:
- Define ICPs, segment audiences, and craft positioning and offers
- Launch a WordPress site with conversion-focused UX and basic e-commerce
- Execute keyword research and implement technical/on-page SEO; secure backlinks
- Produce platform-native content and editorial calendars; measure performance
- Plan, launch, and optimize campaigns in Google Ads, Meta, YouTube, and more
- Configure GA4 (events, conversions, UTM tracking) and analyze funnels/ROAS
- Use prompt engineering to accelerate research, copy, creative, and analysis
- Create client onboarding flows, proposals, and reporting dashboards
Why Learn Digital Marketing?
- High demand across industries and business sizes
- Direct impact on revenue, acquisition, and customer LTV
- Portable skillset for full-time, freelance, or entrepreneurial paths
- Data-driven discipline—prove value with measurable outcomes
- Rapidly evolving stack—stay ahead with AI-assisted workflows
Who Needs This Training?
- Solo founders, SMBs, and e-commerce operators
- In-house marketers and agency teams
- Consultants/freelancers building offer portfolios
- Students and career-switchers targeting growth roles
Certification
Upon completion, participants receive an Artin Institute of Dubai certificate verifying competency in full-stack digital marketing, analytics, and paid media implementation.
Join Us Today
Build a complete, job-ready digital marketing toolkit—strategy, execution, and measurement—so you can launch, scale, and optimize campaigns that drive real business results.
Frequently Asked Questions (FAQ)
- What will I be able to do by the end of the course?
You’ll be able to launch a conversion-ready website, run SEO and paid campaigns (Google, Meta, YouTube), set up GA4 tracking, and build reporting dashboards that tie spend to revenue.
- Do I need prior marketing or coding experience?
No. The course starts from zero and progresses to professional workflows. Basic computer literacy is enough.
- How “hands-on” is this course?
Very practical. You’ll build a WordPress site, configure GA4 events, run sandbox ad setups, and complete real assignments.
- What tools/software do I need and are they free?
WordPress, GA4, and Search Console are free. Ad platforms are free to use, though running live ads requires your own budget.
- How much ad budget should I plan for practice?
Optional but recommended: $50–$150 to test campaigns. You can still complete lessons without live spend.
- How long does the course take to complete?
At 4–6 hours per week, most learners finish in 10–14 weeks. You can go faster or slower; materials remain accessible.
- Will I learn both strategy and execution?
Yes. You’ll cover positioning, offer design, content planning, measurement planning—plus campaign setup, optimization, and analytics.
- Is GA4 covered beyond installation?
Yes. We go into events, conversions, UTM governance, funnel analysis, ROAS tracking, and using reports to guide decisions.
- Will I get templates and resources?
Yes. You’ll receive keyword sheets, content calendars, ad briefing docs, UTM trackers, GA4 naming conventions, and reporting dashboards.
- Is the certificate accredited?
You’ll earn an Artin Institute Dubai professional certificate. It’s industry-recognized (not a university credit) and adds value to your portfolio.
